Saturday, June 20, 2009

Sour City - Redux

For those of you who do not read my other website I am crossposting this here.

The Sauer Vanilla sign has been lighting up the night on West Broad Street for many years. It is one of the few incandescently lit signs remaining in the United States. Oddly missing from their website was the age of the sign. My Dad spent 45 years in the sign industry and left a few landmarks himself. I'm sure he would have liked this one. per the C.F. Sauer (pronounced sour) Company's website:

On October 13,1887, his twenty-first birthday, C. F. Sauer founded the company that still bears his name at 17th and Broad Streets in Richmond. It was the first company in the country to provide pure flavoring extracts in five and ten-gram cartoned bottles, to be sold for fifteen and twenty-five cents, respectively. The company grew rapidly, as Mr. Sauer made products that had once cost a king’s ransom available to homemakers for a few pennies.

Pardon the shaky camera.

Pictures and video belong to the author, but may be freely shared.

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1 comment:

Unknown said...

You can actually buy a personal version of the vanilla sign at Pleasant's Hardware in Richmond.